(DRTV) Direct Response Television
In recent years Direct Response TV (DRTV) campaigns have become a staple of the marketing portfolio, enabling brands an alternative channel to sell goods & services, receive donations and boost existing subscription numbers.
What makes DRTV such a strong proposition is the live, captivating nature of its display. Immersive and emotion lead messaging with a compelling call-to-action all driving the success of the campaign.
It’s true that very few campaigns can generate as much immediate response as DRTV, pushing customers to respond directly to a served promotion at a specific period of time. Herein, however, lies the potential risk.
When running a DRTV campaign there is a very small window of opportunity in which to handle the incoming requests. Failure to satisfy the demand leaves organisations with a wasted budget & disgruntled customer.
If you run short or long-form campaigns, you will need a provider that can handle responses received via phone, text message or online and Mosaic’s omnichannel method can fulfil your customers need.
DRTV is immediacy and being able to both respond to, and resolve the need immediately. Mosaic are experts in managing these campaigns and can offer a full array of solutions to meet this need.
With integrated omnichannel solutions, modern, secure facilitates and professional agents operating as an immersive extension of your business, Mosaic is the premier provider to help take your brand to the next level.
Mosaic’s contact centre is open seven-days-a-week and built as a resilient mission-critical environment with business continuity solutions ensuring zero downtime.
Contact us for more information on how Mosaic can help support your DRTV campaigns.
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