Variable data printing (VDP) is a digital, on-demand printing solution that enables full customisation of each individual printed piece. From basic text to complex graphic and imagery edits, VDP promises campaigns delivered on-time, and under budget.
Instead of producing thousands of copies of a single, generic, catch-all piece of literature, that once received often goes ignored, VDP enables a dynamic, customisable version to be produced and sent that’s significantly harder to ignore.
Through personalisation of a letter, be it a name, address or in the case of many of Mosaic’s not-for-profit clients, a specific campaign, VDP enables the small changes to be made and for the direct mail campaign to achieve its maximum potential.
VDP enables companies invested in delivering direct mail campaigns to send specific documentation, to a specified individual and on mass scale. Not only does VDP increases open rates but it reduces print, storage and waste costs.
Delivering significant cost-benefits and uplifts versus traditional, non-VDP campaign performance, variable data printing is a supercharged form of on-demand printing proven to work, time and time again.
Variable data print solutions allow for differing complexities to be brought forward from basic mail-merge type adaptations, to pre-set market specific (or campaign) segmentations, ensuring project unity and effectiveness.
Utilising data brought in from any source and storing it securely through protected digital environments, VDP lets clients make subtle or wholesale changes to a draft with little to no effect on the project’s workflow.
Mosaic can receive your customer data in any format and through our significant investment in leading hardware and print management technology, support and optimise your direct mail campaigns and VDP requirements.
Our digital mail room, supports data brought in from any source, and is built on the back of vast experience in complex short run & personalised digital print.
Contact us for more information on: 01904 202 140 | or Email: firstname.lastname@example.org
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Mosaic operate fully compliant physical & digital environments throughout the entire business.
Mosaic Fulfilment Solutions have provided dynamic outsourcing solutions since 2009. In that time our industry-leading combination of dedication towards, and innovation in state-of-the-art systems has delivered significant and measurable benefits across our broad range of clients.
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